WU 002 : Lizzie Falkenstein : PRIMECUT BAGS
While working her full time (plus) job at a design agency Lizzie built and launched her Primecut bag line, she was able to quit her full time job to focus on her new business 100% after about 6 months. Lizzie has done an amazing job of keeping it simple. Starting a new brand and company is hard enough so designing product with just a few components while still providing a beautifully unique item is brilliant. Over the past five years Lizzie has been able to slowly expand her line in new and interesting ways that stay in alignment with the original product and brand created in her basement studio hand sewing each piece herself.