Certainly we all have things that 'Get our Goat' and this Project is a great example of what to do about it. It is a thoughtful and informative approach to the miss history and miss use of this font that offers a few friendly guidelines on how a person might more effectively use the font. My favorite part is the pledge a viewer can sign to be more responsible with there font chooses. I would love to see this model applied to other movements involving change. What if you could get people to pledge to recycle more, cut carbon foot print by a reasonable percentage or buy two more pieces of local products a week?